Hotel Trends 2K’18
The hospitality industry is constantly evolving in many ways.
Thanks to the millennial travelers, a new generation of passionate wanderers,
the industry is upping its game to cater to a rapidly changing and growing
customer base.
Also, with the world
undergoing a major shift in decision making and buying power, the middle-class
income brackets have grown magnificently and traveling becoming accessible to
millions of more people and business has led the hotel industry towards a boom.
In this booming era,
concepts that were never-heard-of-before are trending today. Well, wait, with
the continuous mention of changing trends and acceptance of technology by the
best budget hotels, simply doesn’t refer to just losing the human touch with robots
taking over every minute task, on the contrary, it’s about embracing the
technology while retaining the one-on-one interactions with the potential
customers.
Further, to help you
better understand these trends, we’ve rounded up few basic hotel industry
trends that are at the top priority lists of all the best luxury hotels around.
1.Dedicated Web Presence: With a
simultaneous influx of social media platforms popping up every now and then,
marketers have made it a tendency to place a greater emphasis on developing
their social presence rather than considering the importance of building a
strong website. While we escape to acknowledge that while having brand
recognition is an important driving factor, creating your own vanity mobile
friendly and easy-to-navigate website is vital to driving bookings and revenue.
2.An Increased Focus On Direct Bookings: Every hotelier
today, prefers direct booking rather than any other intermediately booking.
Hotels by direct bookings may increase their profits by 20% – 30% fee while
even passing on this margin to guests, thereby enhancing guest loyalty.
Direct hotel bookings
have a lot in the benefit for the hoteliers, basically, direct booking is
popular with frequent leisure travelers who during their travel focus more on
the convenience and schedule adherence rather than a fake glimpse of luxuries.
In addition, direct hotel booking
for the stay enable the guests a virtual tour of the
hotel and makes more convenient to book their getaway home.
3. The Shift of Focus to Mobile: Being a part of the
mobile generation, it is important for service providers to create and maintain
buying points on all platforms. With the continuous enhancement and involvement
of technology, hoteliers have started making sure to offer an unrivaled web
experience to their potential guests, in order to trigger their decision in
favor of their offerings.
4. More Involved Communication: Within this tech-savvy
era, chatbots are the most convenient way for hoteliers to interact with the
potential visitors. These bots are strategically initiated in the hotel website
to quickly respond to commonly asked questions and interact with the audiences
giving out a personalized communication. Moreover, Frictionless communication
is what creates the “magic” guests feel in order to consider your hotel as a
well-run hotel across the city.
5.Tech Savvy Rooms: It’s 2018, and with the continuous
technical enhancements, the best top hotels in the capitals, across the world
are looking forward to offering technically advanced rooms. With technology not
just limited to wifi access or in-room iPads, hoteliers are striving hard to
customize and personalize their guest stay by offering facilities where the
guests can control their room lighting, temperature, and TV all from their
smartphone and a lot more.
These
were the basic amenities that the best luxury and even budget hotels are
striving to entail. Further, if you are a passionate traveler, make sure to
visit Bhopal- The city of lakes, once in a lifetime, to experience beauty and
serenity like never before. And, for the stay, the best choice that you’ve got
is The Suraj Palace Hotel, the best boutique hotel, located near the city
airport.
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